By Corey Hinde | Good Oil Marketing If you’ve ever built a website or run a local business, you’ve probably had someone tell you: “You need to list your business on 50 different online directories right away!” OR some absurd number like that. Years ago, that was standard advice. Web developers and digital marketers would manually submit business information—Name, Address, and Phone number (known as NAP)—to dozens of online yellow pages, local sites, and business registries.